Florens 2010 – International Week on Cultural Heritage and Landscape, which will take place in Florence from November 12-20, 2010, is an event conceived by Giovanni Gentile, President of Florence Confindustria and the Promotion Committee of Florens 2010 including: Intesa Sanpaolo, Banca Cassa di Risparmio of Florence, Florence Confindustria, CNA Firenze, the National Federation of Crafts and Small and Medium Sized Enterprises. Florence Artistic Director of this first edition is Davide Rampello.
The first International Week on Cultural Heritage and Landscape will feature 30 meetings, 10 exhibitions, 150 events and the International Forum organized in collaboration with The European House-Ambrosetti, under the Patronage of the Presidency of the Italian Republic and the sponsorship of the Ministry for Cultural Heritage and Activities, Ministry for Foreign Affairs, Ministry for Land, Sea and the Environment, the Tuscany Region, the Province of Florence, the City of Florence and UNESCO.