Saw this come across Twitter today from a website/blog called i-florence:
Service FirenzeWifi allows connection to the Internet wirelessly. Just a phone and a laptop or smartphone to surf, chat, exchange mail and access to the information services of the Province and Municipality of Florence. In this phase, all users have at their disposal every day 1 hour time navigation and traffic 300Mbytes
It sounds pretty cool - I think this is being offered from the city of Florence, but I am having a hard time finding any official site or announcement about it. I am going to try it out as soon as I can and report back on how it works.